Madison Square, home of Medpace, is a location that has evolved dramatically over the years. As the headquarters and manufacturing facility for NuTone from the 1960s to 2007, it was left as a brownfield and all but one of the buildings was demolished. That building was their warehouse and it was first repurposed as a parking garage and then into The Summit Hotel.

When Medpace decided to turn the Madisonville brownfield into their global headquarters no one knew the impact that was about to happen. Over the last 10 years, 300,000 SF of office and the 239-room Summit Hotel was built. Early next year another 350,000 SF of office and retail plus a 900-car garage will open and a food collective will follow.

After construction of the initial 300,000 SF was completed in 2012, a new campus master plan was adopted. The master plan helps the Medpace campus redefine itself as a multi-purpose urban district for live, work, play, and stay. In 2014, the 32-acre MedPace Campus began its transformation from a traditional corporate enclave into a mixed-use regional destination to accommodate rapid business growth, the needs of an active and vibrant workforce, and to help revitalize the Madisonville community. The transformation is marked by six critical decisions:

1. Creation of an overall campus master plan vision that unifies buildings, streetscapes and open space through a dynamic and contemporary form language, materials palette, and amenities.
2. Removal of a roundabout in favor of a more pedestrian-friendly street grid designed to facilitate intra-campus connections
3. A distinct shift from surface parking to structured parking in conjunction with the densification of campus land use
4. Diversification of land use with corporate, hotel, retail, and future multi-family residential land uses coming together at the campus core.
5. Attracting the broader community to the campus core, a mixed-use district with a strong entertainment focus and differentiating Food Collective concept
6. Planned uses of tactical urbanism and activation strategies to test ideas, build a customer base and grow excitement towards full build-out of the campus.

Join us at The Summit Hotel on August 27 to learn about the transition from brownfield to community builder. Seth Barnhard, the development adviser, Adam Nicholson, the architect and Ryan Geismar, the urban designer will guide the group on a campus and hotel tour and provide insights into the design and development process.

Presenters

Seth Barnhard

Sitement LLC is a property advisory company, project manager and investor/general partner. Its principal, Seth Barnhard, is a development specialist with over 30 years’ experience in commercial, hospitality and residential properties. Sitement focuses on domestic and international on mixed-use developments, land investment, and hotels with distinctive planning schemes. Development or consulting services have been provided in over thirty international cities and many domestic locations. This includes market and economic analysis, development, planning, funding, project management, and coordination of professional disciplines. Seth has an MBA from Harvard Business School and a Bachelor of Architecture with Honors from the University of Arkansas School of Architecture.

Adam W. Nicholson, Architect, Gresham Smith, Nashville, TN

Adam brings 11 years of experience with a wide range of mixed-use, corporate, civic, and institutional projects. He promotes architecture enriched by location and culture that considers the appropriateness, proportion, attention to detail, and celebration of craft. A skilled designer, Adam is an advocate of using advanced technologies as design tools. Through design, Adam strives to absorb the hallmarks of the existing culture and enhance current settings in an authentic, modern design. After working with Richard Meier & Partners in New York, Adam was drawn to the intimate atmosphere of Gresham Smith.

Ryan Geismar, Urban Designer / Senior Landscape Architect, Human Nature


Jon has 12 years of construction and real estate experience serving clients such as the General Services Administration, Disney, Peabody Hotels, Mercy Health, and more on projects totaling over $700 million in construction cost.  When not working with contractors, developers, and architects, Jon enjoys spending time with his wife and two children exploring Cincinnati’s many impressive parks.  Jon earned a Bachelor of Arts with a focus in Urban and Regional Planning at Miami University and a Bachelor of Science in Construction Management with a Certificate in Historic Preservations from the University of Cincinnati.

AGENDA

3:45 - 4:00 Check in and Networking at The Summit Hotel Gallery on Level 1
4:00 - 5:15 Program and Tour (Presentation at Mt. Lookout Conference Room on Level 4)
5:15 - 6:00 Happy Hour
Free, on-site parking at The Summit Hotel is available.