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WLI: Feminine Urbanism: Planning a City for Women

April 21, 2017
12:15 pm - 5:30 pm
Taft Center at Fountain Square
425 Walnut Street, 2nd Floor (overlooking Fountain Square)
Cincinnati, OH 45202 United States


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Women drive the majority of living and buying decisions for households, but have a minority stake in the real estate industry which creates the built environment. This half-day workshop will explore what women really want out of their urban environments and how we can make those environments more women-focused. Led by nationally renowned ULI retail specialist Maureen McAvey and local urban real estate specialist Kathleen Norris, we’ll investigate, through small focus groups, female preferences for land uses in the urban core, including housing, employment, transportation, recreation, etc. and their relationship to each other. The day will culminate in a large-group discussion on how we can advance the cause of women in a male-dominated industry.

12:15 PM – 12:45 PM Check-In / Networking / Table Introductions
12:45 PM – 1:15 PM “Working lunch” with Group Introductions and Program Overview
1:15 PM – 2:45 PM Breakout Sessions
2:45 PM – 3:00 PM Networking Break
3:00 PM – 3:45 PM Report Outs
3:45 PM – 4:15 PM Design Your Ideal Neighborhood
4:15 PM – 4:45 PM Design Reviews and Building a Business Case
4:45 PM – 5:30 PM Wrap Up and Networking Reception


Maureen McAvey, Urban Innovation Network
mcaveyAs a consultant and advisor, Maureen has worked in most American cities with universities, city governments and private institutions and companies. Leading research efforts on urban regeneration and development for the Urban Land Institute she researched and published works on the rapidly evolving real estate industry with highlights on demographics Gen Y/Millenials and retail/mixed use developments. By building creative financial structures and applying a variety of financial tools to moribund projects, she managed both new construction and languishing rehab projects. She is a frequent speaker at national and international events, and holds Masters Degrees from Harvard and the University of Minnesota.

Kathleen Norris, Urban Fast Forward

norrisAs a Principal with Urban Fast Forward, Kathleen is an expert in retail district revitalization and urban development. She works with local government, community revitalization corporations, developers, landlords and tenants on the creation and recreation of center cities and urban neighborhoods. Moving beyond standard market analysis and pro forma tenanting, the Urban Fast Forward team delves into area history, and works closely with stakeholders to envision a distinct and sustainable future. Expertise in landlord and tenant relations, land use, valuation and branding and marketing, allow Urban Fast Forward to develop specific and enactable plans incorporating both community aspirations and market realities. Ms. Norris is also a realtor, representing landlords, tenants, buyers and sellers. As Leasing Consultant for the Gateway Quarter, in Cincinnati’s historic Over the Rhine, she developed the concept for a new destination retail center and recruited first phase tenants to create one of the most popular new shopping and dining destinations in downtown Cincinnati. In a former life Ms. Norris served as CEO of performing arts companies in Cincinnati, New York and Sydney, Australia.


Members – $40 per person
Non-Members – $55 per person

Click here to view a list of attendees.

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