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Managing Competition-Positioning Cincinnati for Success

March 5, 2018
5:30 pm - 7:00 pm
Renaissance Cincinnati
36 East Fourth Street
Cincinnati, OH 45202 United States


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GE. Amazon. National Sports.

What do these three have in common? Complex deals, regional and national competition, tight deadlines, and transformational opportunities for our region.

Come join ULI Cincinnati as we hear from Jeff Berding, President & General Manager of FC Cincinnati, on his experiences with public/private partnerships, the negotiating process, and how to champion complex real estate deals in Cincinnati.

Our Speaker
Jeff Berding is the President and General Manager of our local soccer franchise, FC Cincinnati. He is a member of the ownership group led by Carl Lindner III and his family. FC Cincinnati is one of 30 teams in the United Soccer League, the largest soccer league in the United States and Canada. The USL operates as a second division in the U.S. soccer pyramid, one level below Major League Soccer. The team’s long-term goal is to prove that Cincinnati is a big league soccer town and earn the right to be awarded an MLS Franchise.

Prior to his August 2015 founding of FC Cincinnati, Jeff served more than 19 years as an executive with the Cincinnati Bengals. Jeff led the Sales and Public Affairs efforts for the NFL team and was integrally involved in the planning, design and construction efforts for Paul Brown Stadium.

Working to make his hometown a better place to live, work and raise a family, Jeff was elected to his first term on Cincinnati City Council in November 2005, and was re-elected in 2007 and 2009. He was a leading voice for the business community, and with Chris Bortz, worked with Reds majority owners Bob Castellini and Tom Williams to create The Banks Working Group, resulting in a dynamic new waterfront.

Working with friends, Jeff helped form the coalition of Democrats, Republicans and leaders of the NAACP to reform Cincinnati City government. After gathering input from citizens across the city, he led the coalition in 1999 to pass the reform that allowed city voters to directly elect a stronger Mayor. Jeff also chaired various committees and worked with social service agencies and businesses to better direct United Way funding to agencies that make a real difference in Cincinnati neighborhoods. For more than 20 years, Jeff has volunteered with the Chamber of Commerce to study and advance issues that improve the economic environment.


ULI Cincinnati Members = $25
Non-Members  = $75
Students are free


5:15 PM – Check-In and Networking
5:30 PM – Program
6:30 PM – Networking Reception
7:00 PM – Conclusion


Click here to view a list of attendees.

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